Athletics News

Diana Sabau

Sr Assoc AD, Ex. Relations & Strategic Comm.

Alma Mater:
St. Bonaventure

Diana Sabau


Carlos Oseguera Named Director of Ohio State Athletics Fan Experience & Promotions

Oseguera comes to Ohio State after working for Seattle Seahawks and Seattle Sounders FC

Diana Sabau has 19 years of experience in collegiate athletics marketing, branding, communications, public relations, administration, leadership and management. Currently a senior associate athletics director of external relations and strategic communications, Sabau provides oversight to its Creative Services, Fan Experience, Video Services and Digital Media departments and serves as the departmental liaison for University Communications, IMG, the Big Ten Network, NIKE, Gatorade and Coke.

Sabau's daily responsibilities also include creating new revenue streams for the athletics department and tracking trends in technology for business advancement.

Sabau began her professional career at Ohio State in 1993 as the publications coordinator before taking on the role of publications director in 1996. She served in this capacity until 2003 and during this stretch encouraged brand consistency. As the director of branding and creative services, a position she accepted in 2003, Sabau continued to establish, educate and maintain brand messaging throughout the Ohio State Department of Athletics. Sabau was promoted to assistant athletics director, creative departments in 2007, overseeing the yearly goals, operations and performances of the four creative areas: Branding and Public Relations, Website Development, Video Services and Creative Services.

Earning her bachelor's of arts degree in mass communication/journalism and philosophy and pre-law from St. Bonaventure University in 1991, she was able to study abroad at Oxford University, Somerville College. Sabau is a member of the National Association of Collegiate Marketing Administrators (NACMA) and National Association of Collegiate Women Athletics Administrators (NACWAA). Sabau graduated from the NACWAA HERS Institute for Administrative Advancement program in June 2008. She is currently enrolled in the Ohio University Professional Masters program in Sports Administration.

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