Diana Sabau is the Senior Associate Athletics Director for External Relations and Strategic Communications at the Ohio State University Department of Athletics.
She is responsible for the comprehensive coordination of the overall athletics brand messaging. Her daily leadership includes revenue generation, tracking trends in technology for business advancement, strategic planning, maximizing partnerships for the student-athlete experience and public relations.
Sabau spearheads the units of: creative services, fan experience and promotions, marketing, social media, the website; OhioStateBuckeyes.com and video services departments. She serves as the chair the revenue generation council for the Department of Athletics.
Together these units strategically align the mission and values of the university and communicate to Buckeye Nation producing remarkable experiences and generating financial success to 36 broad-based athletics programs.
Sabau is accountable for enhancing the focus on the department's major partnerships and revenue production with IMG, NIKE, Gatorade, CBS digital, Coke and the Big Ten network.
She is the department liaison with The Ohio State University communications team for its collaborative and wide-range messaging and crisis management plan. She manages the overall strategic plan for the Department of Athletics.
Sabau is a member of the National Association of Collegiate Marketing Administrators (NACMA) and National Association of Collegiate Women Athletics Administrators (NACWAA). Sabau graduated from the NACWAA HERS Institute for Administrative Advancement program in June 2008 and the Executive Leadership Institute in 2013.
She earned an MSA from Ohio University, a BA from St. Bonaventure University and attended Oxford University, Somerville College.
Sabau and her husband have two children.
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